Implementing CTLite for Competitive Analysis will enable your organization to build comprehensive, detailed models of markets, initiatives and competitors, and readily assess your firm's abilities in comparison to your rival's.

Forward-looking financial models built with spreadsheets and other tools can be dramatically augmented with results obtained through qualitative assessments developed within CTLite.

Because CTLite enables individuals from multiple departments and business units to collaborate in a single work-space, you will be able to create carefully developed competitive scenarios containing analysis crafted by business analysts anywhere in your organization. Specialists with broad backgrounds and deep experience in your target markets will be able assemble their knowledge into a focused and detailed synopsis, which will provide the reference points you require to embark upon new product or service offerings while anticipating competitor responses.

Simply put, CTLite extends traditional competitive financial modeling into the arena which explores and evaluates non-financial qualitative assessments. With CTLite your analysis team can explore and map-out the relative values of non-numeric information obtained from SEC filings, periodicals, customer insights, the psychological profiles of key executives, econometric trends, and other components of information flow that represent a competitor's orientation and risk tolerance or aversion towards entering and "doing battle" in current and new markets.